#IAMPROUD

#IAMPROUD is the latest campaign from Beef + Lamb New Zealand, starring the four sporting ambassadors known as The Iron Maidens. The latest instalments see a marked shift away from the style of previous promotions fronted by Beef + Lamb New Zealand’s admired ambassadors, focusing on their values as athletes and – ultimately – as role-models.  

Sarah Walker (Iron Maiden since 2008), Lisa Carrington (2012), Sophie Pascoe (2012) and Eliza McCartney (2016) each star in their own, unique video that focuses on what is important to them about being an Iron Maiden and what it means. The themes that are highlighted through the series range from legacy, inspiration, overcoming adversity, food and nutrition right through to sustainability. 
 

SARAH

LISA

SOPHIE

ELIZA