#IAMPROUD is the latest campaign from Beef + Lamb New Zealand, starring the four sporting ambassadors known as The Iron Maidens. The latest instalments see a marked shift away from the style of previous promotions fronted by Beef + Lamb New Zealand’s admired ambassadors, focusing on their values as athletes and – ultimately – as role-models. |
The campaign officially launched on Monday 5 March - check out the videos below. Keep your eyes peeled during TVNZ's coverage of the Commonwealth Games in April, where the #IAMPROUD videos will be appearing during ad breaks.
SARAH![]() |
LISA![]() |
SOPHIE![]() |
ELIZA![]() |