Beef + Lamb New Zealand Inc is responsible for the promotion of beef and lamb within New Zealand and is jointly funded by farmers (Beef + Lamb New Zealand Ltd), New Zealand retailers and New Zealand processors.
Included in our activities to promote the consumption of beef and lamb is the production of leaflets on meat cuts, recipe cards and information packs for school teachers and health professionals, and campaigns to highlight awareness of lean beef and lamb in the diet.
Beef + Lamb New Zealand Inc also works closely with the foodservice industry in order to encourage excellence in beef and lamb cuisine.
Beef + Lamb New Zealand Inc also manages the New Zealand Beef and Lamb Quality Mark. The introduction of the Quality Mark in September 2007 put New Zealand's domestic meat industry at the forefront of quality initiatives.